Call Tracking allows you to monitor calls from your website and know exactly what marketing activity brought them whether it was from another website, Google or your own paid search effort.
So no longer will you have to guess how your caller has found you.
Why you need Call Tracking
Telephone monitoring is an essential tool for any company that spends money on advertisements across multiple channels. Customers with AdWords possess an intrinsic need to monitor the calls that relate to their keywords, to be able to understand which keywords provide call conversions. call tracking service With no visibility of telephone conversions, it is simply not feasible to figure out if your investment in the keywords in your portfolio is delivering value or not. Is just tracking AdWords telephone conversions ?
Most customers are looking to monitor not just PPC, but additionally SEO, Screen, Affiliates, Social Media in addition to Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the energy of a 3rd generation phone tracking system like Call Conversions Tracking comes in, as it allows you to realize your ROI for every one of these very important channels not just Google PPC. This can be essential actionable data allowing you to optimise the effectiveness of each of your marketing channels, crucial to the success of any business enterprise.