Optimising Page Content for Search Engines

Optimising Page Content for Search Engines

Search Engine Optimisation – Optimising Page Content

The content of a web site is extremely important in determining the position on the results page for searches. They usually seek out these variables when analysing a website for the most crucial keywords. That is crucial for search engine optimisation.

Headings

Google gives significance to the words used on the headings on a web page. This really is utilized by the programming language used to produce web pages (HTML) to make heading in the text stick out. Great use of headings will help with search seo watford engine optimisation.

Key Word prominence

Search results give more weight to keywords located at the beginning of a section of text in relation to the others. When there is a paragraph of text have an HTML heading for each section and it is better to break this up into sections that are smaller. Every time the search engine sees a heading, it’ll start the prominence criteria again.

Key Word closeness

Search engines like google also attach some relevance to how close keywords are to each other.

Keyword density

Just how many times a key word or phrase occurs on the page compared to the entire amount of words is defined as the keyword density. Google considers this when ranking a page for a particular key word.

It pays to reduce on the number of redundant words to boost the density of the chosen keywords that we are optimising for as this helps with search engine optimisation when writing copy for a webpage.

Pictures

Search engines are just able to read text and are not able to analyse pictures on a web page. To enable search engines to “read” what an image is about it requires to really have a description attached. This is called “Image alt tag” in web programming jargon and refers to the alternative text for the image.

Hyperlinks

There are pieces of text that may be clicked to be able to bound to other web pages. Google analyses the text used here and make use of the info to rate the website.

Overview: Page content

Headings, keyword prominence, proximity, density, hyperlink text and the significance of using “alt tags” for pictures to input a text description: All of all these are very important to search engine optimisation and also have a part to play in getting to the top of the search results for the key words which are important to us.